IX Press kit

Mom’s Touch Mongolia
press kit.

Logos, brand colors, key facts, and contact details for journalists, partners, and content teams. Everything you need on one page.

At a glance

Key facts

Founded
2003, Seoul
Stores worldwide
1,500+
Stores in Mongolia
18
Menu items
64
Brand philosophy

Dot to dot — people, connected

The Mom's Touch logo is built from lines that connect dot to dot. Each dot represents a person who shares Mom's Touch values; the lines between them stand for co-prosperity — the heart of the brand. The idea behind every store is the same: people, made well, connected through care.

Brand palette

Official brand colors

The Mom's Touch palette rests on three colors: Patty Yellow for supreme-quality chicken, Town Gray for the warmth of being close to our neighbours, Earth Brown for the respect we hold for natural ingredients. Their harmony is what makes the brand feel sincere.

Patty Yellow
Stands for supreme quality
HEX
#F2A900
RGB
242 · 168 · 0
CMYK
0 · 32 · 100 · 0
Pantone
Pantone 130 C / 2010 U
Town Gray
To always be nearby our consumers
HEX
#D7D2CB
RGB
215 · 210 · 203
CMYK
19 · 17 · 19 · 0
Pantone
Pantone Warm Gray 1 C / U
Earth Brown
Respect for nature, freshness
HEX
#473729
RGB
71 · 55 · 41
CMYK
40 · 60 · 77 · 71
Pantone
Pantone 7533 C / U
Typography

Brand typeface

Headlines and brand expressions use Gotham Rounded Bold. The Mom's Touch Mongolia website uses the same Gotham family for continuity.

MOM’S TOUCH
Gotham Rounded Bold · Brand title face
Contact

Press inquiries

For interviews, partnership requests, or full brand guideline access, please reach out by email.

The complete brand guideline document is confidential and available on request.

Email us
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